ICICI PRUDENTIAL ASSET MANAGEMENT COMPANY LTD

ICICI Prudential Portfolio Management Services A joint Venture between ICICI Bank Ltd which is India’s largest private sector bank and Prudential Plc UK, an international financial services company, with significant operations in Asia, US, and the UK. The investment philosophy is based on GARP (Growth at Reasonable Price) which is a blend of two distinct approaches to long-term investment - 'value approach' and 'growth approach. It follows principles of identifying growth opportunities, buying them at reasonable prices and being proactive in dealing with macroeconomic changes.